who we are


Over fifty years of success, exciting growth that has led us to be a leading player in a rapidly expanding market, providing innovative solutions and anticipating Customer needs. An absolute leader in every area: organizational, research, production and commercial.

Cleaning Experience since way back in 1965: this is precisely the essence of our company. Over 50 years of experience and success in the world of cleaning, first automotive, then also for industrial and domestic applications.

Constant growth, punctuated by continuous innovations, has led us to be market players with original ideas and solutions, anticipating trends and guidelines. And it is thanks to all this that today we are able to offer our Customers high-tech products and excellent services.

Customer centricity

Since the year of its founding, MA-FRA has always put itself on the side of the Customer - from the professional car-wash operator to the enthusiast of cleaning cars, motorcycles, boats and more - helping them to easily and environmentally friendly solve the problems that arise daily. A Customer-oriented approach that has enabled us to become a reliable partner, one that knows its Customer's needs and lives them every day with them, working together for their success.


Technology and automation: the production heart of the Company.

MA-FRA's production activity is carried out in absolute technical and technological excellence, products dedicated to the cleaning and care of cars, boats and motorcycles.
The production line makes use of a centralized management system for mixing the various components which allows, also, the storage of the batches of raw materials used. The computer system dedicated to production has, at its core, the entire company know-how: recipes, production method, injection order of the various raw materials, and mixing times. Packaging of liquid products is carried out on automated lines so as to ensure the highest quality of the finished product. To date, thirty tanks with a capacity of up to 50,000 kg each are used for mixing semi-finished products, while another thirty large tanks house the raw materials with high rotation.

our 55 years of experience allows us to be flexible,
experiment and create optimal solutions


MA-FRA has always paid great attention to the resources working in the Company.

For this, actions have been implemented to guard the specific know-how of each employee through the compilation of "Job Descriptions" by all company resources, with subsequent sharing of the same with direct managers and individual refresher course. Another primary focus is on "Team Building" activities, through individual and group "empowerment" actions held by training professionals.

In MA-FRA, success really starts with people: the individual talents and the great motivation of all Employees are the advantage in competitive terms that our Company benefits from every day. And so, to pursue such a model, MA-FRA periodically organizes meetings among all components of the company aimed at developing a qualitative leap in the level of perception and role acted by individuals. These meetings, organized in collaboration with an agency specializing in personnel training and development, have created a new and stronger cohesion within the group, transforming the ordinary employee into a "manager" with proactive and active responsibilities, passing through confrontation with others and full integration into the work group.

Precisely because of these activities, MA-FRA is positively moving toward process-based management, aimed at enhancing the multidisciplinary skills of each of its employees.

Quality and innovation

The importance of relying on an ISO 9001-certified quality company.

The quality of our range of formulations, specific to every need and constantly being updated, and continuous innovation are guaranteed by our state-of-the-art Research & Development Laboratory and advanced production lines. The effect is a range of strictly Made in Italy products, manufactured in full compliance with the latest regulations in terms of environmental protection.

MA-FRA is among the Founding Members of Federlavaggi, which has, among its primary and indispensable objectives, that of pursuing and implementing professionalism in the plants: quality becomes, therefore, an obligatory and indispensable step to be transferred to the final Customer.

If our Customer is a "Do-It-Yourself" Customer, he or she will always be assured of using the best that can be found on the market. The products of the "DO-IT-YOURSELF" line are born as derivations of the Professional line. Same formulations, identical quality, maximum ease and safety of use for greater performance.

ISO 9001

TÜV: ISO 9001




MA-FRA has participated since 1999 in the Best Factory Award held concurrently by L. Bocconi Commercial University, Cranfield School of Management and Export Akademie Baden-W.

quality consortium




Via Manfredo Camperio, 9 - 20123 Milano
C.F. and P.IVA 10457930963