let's evolve the market


With over 50 years of experience in the detergent industry, we are the ideal partner to support our clients in business development.

Whether it is a wash center, a large retail outlet or the DIY channel, our agents are true consultants who can advise customers on their choices and the best product assortment according to their specific needs.

Serving the washing center

Our guarantee: innovative and sustainable formulations

Since the creation of the first products in the 1960s, Mafra's goal has been to come up with solutions designed to improve the work of the washing center, which can increase its profitability and build customer loyalty.

For this reason, for wash centers, all our agents are also consultants. In an ever-changing sector, where regulations related to environmental compliance require specific interventions to avoid very heavy penalties, which could even lead to the closure of the center itself, relying on a quality partner is very important, and we at Mafra are able to offer different solutions depending on the problem to be solved!

Always in order to ensure the best service, we work closely with manufacturers of equipment for carwash centers and constantly compare ourselves with carwash professionals. Thanks to this experience and knowledge, we are able to offer not only the best products as far as detergency is concerned, but we also provide our customers with a network of consultants who can analyze each individual need and study the most suitable solutions for each wash center and to solve any problem, including time and cost savings.

our 55 years of experience allows us to be flexible,
experiment and create optimal solutions

Everything for the point of sale

Our agents, true experts in detergents, are at the Customer's service to select a suitable product offering for each specific need, creating a tailor-made assortment, whatever the type or space at the point of sale. But that's not all! Our contribution starts with the supply of products and support for the point of sale set-up, and goes all the way to dedicated consulting and training.

For Large-Scale Retailers, we provide specific graphic tools and displays that clearly illustrate the correct stages of washing and the characteristics of all products, as well as interactive multimedia supports to guide End Customers in their product selection. Thanks to these internally created media, we are able to provide guidance on the correct use of each product according to the surface on which it is to be operated.

At the same time, we offer consulting and training to salespeople, to support them in responding to Customer requests and thus offer the best possible solutions for each specific cleaning need. With this approach, we share our expertise related to the world of cleaning, making it available to store managers, thus helping them become a reliable point of reference for customers.

We have always been attentive to the evolution of the market, and have often been the architects of it, anticipating trends. Relying on a partner like Mafra means being sure to always use the most innovative solutions and to have a unique professional advice on the market. To always be one step ahead!

Via Manfredo Camperio, 9 - 20123 Milano
C.F. and P.IVA 10457930963