our values


A Group that is increasingly global, that proudly remains a family business. An ethical company that places the quality of its products and the needs of its customers at the fore while also making the most of its human resources and keeping focus on environmental protection.

We are a Group with a strong family focus and a global innovative vision. The result of great craftsmanship, today we develop all our products with the most advanced, most successful technologies, never forgetting the fundamental value of people.

Ethics: The Importance of Human Value

Deep ethical values have always been embedded in our DNA, enabling us to place the individuals who work with us at the centre, listening to what they have to say as we make decisions. We respect the individual and are committed to ensuring that everyone can grow in a stimulating, diverse and inclusive work environment — a workplace that fosters personal growth and business sustainability.

Working in a MA-FRA Group company means working daily in a rewarding environment where each individual is called upon to work proactively and responsibly as part of a team to meet increasingly challenging goals.

Loyalty: Focus on the Customer

Our ethical approach is reflected in the relationships we have built over the years with our dealers — long-standing, loyal relationships, many of which are already in their second generation. To this end, we have always relied on the following: respect and brainstorming, utmost loyalty, training and keeping our partners up to date, protecting and maintaining assigned areas, transparency and the desire to participate in a great project.

With the end consumer as well, our success is based on a long-lasting relationship of trust and respect. Day in and day out, our goal is to provide products and services that exceed our customers’ expectations.

Quality, Research and Innovation: Our Commitment

Thanks to our team’s vast experience, our in-house, cutting-edge Research & Development laboratory and our superb management of the production processes, we can offer innovative products that perfectly meet our customers’ individual needs.

Our quality management system guarantees all activities involved in manufacturing our products and providing our services. A key element is each day driving our company to improve and achieve excellence The trait our customers and partners appreciate most of all.

Via Manfredo Camperio, 9 – 20123 Milan (Italy)
C.F. e P.IVA 10457930963